Understand the book
Positioning starts with the idea, the reader, the problem and the promise behind the title.
Strategic marketing for nonfiction
Make a strong book matter to the people who need it.
I help nonfiction authors turn strong ideas into focused campaigns built around the right readers, communities and organisations — and the long-term growth that follows.
6+Years in publishing
& growth marketing
& growth marketing
NonfictionBusiness · memoir · health
education · finance & more
education · finance & more
1 of 1Every campaign built
from the book out
from the book out
Positioning · Outreach · Growth
● Audience mapping
● Personalised outreach
● Institutional reach
The point of view
Your book already has a story.
Your marketing needs a strategy.
A serious nonfiction book deserves more than a launch announcement, a handful of social posts and a short burst of advertising. It deserves a plan that names the people and communities with a real reason to care — and a credible way to reach them.
I bring publishing experience, audience research, growth marketing and relationship-led outreach into one campaign: deliberate, measurable and built to keep working after launch week.
Strategy before outreach
Beyond promotion.
Into relevance.
The best opportunities usually sit outside the obvious channels — professional associations, nonprofits, universities, corporate learning teams, clinical networks, educators, media and speaking organisations. The work is finding them, then earning the introduction.
Map the opportunity
Find where the right readers, institutions and communities already gather and talk.
Create a reason to care
Personalised communication makes a book relevant, not merely visible.
Build lasting value
Document what works so the author can keep developing every relationship uncovered.
What I do
Specialist support for nonfiction.
Every engagement is shaped around the author, the book, the reader, the publishing stage and the outcome that actually matters.
Flagship service
Personalised community outreach
I research the communities and organisations most closely connected to your subject matter, then build thoughtful, individually written outreach designed to start relevant conversations — not to broadcast at strangers.
Professional associationsNonprofitsAcademic institutionsCorporate groupsHealthcare networksEducatorsMedia & podcastsBulk-book buyers
Built for your bookNo mass-market templates.
Researched firstNo spray and pray.
MeasuredEvery contact has a reason.
Social media strategy
Content that reinforces authority, communicates the ideas clearly and links your platform back to the wider book strategy.
Discuss itPublishing strategy
Positioning, audience, platform and launch thinking for a first book, a new title, a backlist or an independent publishing path.
Discuss itOngoing growth support
Keep momentum after launch by developing relationships, surfacing new opportunities and keeping the work in front of the right people.
Discuss itAmazon & Goodreads
Reader-focused book description strategy and Goodreads profile work, offered on their own or as part of a full campaign.
Discuss itSpeaking & media
Positioning support for speaker bios, one-sheets, podcast pitches, media conversations and the speaking opportunities worth chasing.
Discuss itCampaign add-ons
Media kits, award submissions, course-adoption outreach, bulk-purchase campaigns, email signatures and AI-assisted marketing systems.
Discuss itThe method
A campaign built in five moves.
Quality over volume. Research before contact. A clear reason for the right person to pay attention.
01
Foundation & strategy
A full review of your Amazon presence, Goodreads, website, LinkedIn, social platforms, positioning, audience and existing marketing assets.
02
Audience & community mapping
Identify the professional, academic, nonprofit, corporate, clinical, educational and international communities with a genuine stake in the subject.
03
Personalised outreach
Write carefully researched communication built around the recipient and why this book is relevant to the work they are already doing.
04
Follow-up & conversion
Develop interested contacts toward purchases, bulk orders, reviews, partnerships, speaking invitations, media and institutional interest.
05
Amplification & handoff
Document the learnings, relationships and open opportunities so you can keep building long after the campaign closes.
6+Years across
publishing & growth
publishing & growth
About
Publishing experience.
Growth perspective.
I spent three years as a Brand Manager at Penguin Random House, building practical experience in the publishing environment and learning how books, authors and ideas are positioned for the audiences they are meant to reach.
I later spent three years as a Growth Marketing Associate at Zendesk, where I developed a stronger systems mindset around audience development, digital marketing, conversion and the journey from attention to meaningful action.
Today, I bring those two perspectives together for nonfiction authors. My work is built around a simple idea: a strong book should not have to compete for attention everywhere. It should be positioned deliberately and introduced to the people, communities and organisations with a genuine reason to care.
I keep the work focused, strategic and relationship-led — combining research, positioning, outreach and growth thinking into campaigns designed to create relevance first and momentum second.
3 years
Brand Manager · Penguin Random House
Brand and marketing work inside one of the world’s leading publishing environments, focused on how books and authors are positioned, presented and connected with readers.
3 years
Growth Marketing Associate · Zendesk
Growth work across audience development, digital marketing and the systems that turn attention into measurable, repeatable action.
Nonfiction focused
Strategy shaped for nonfiction books, ideas, audiences and buying journeys.
Strategy before noise
Clear positioning and audience intelligence before another campaign goes live.
Relationship-led
Thoughtful communication built around relevance, context and real human attention.
Built for momentum
Campaign thinking that aims beyond launch week toward durable audience growth.
Author connections
Authors I am proud to work alongside.
A selection of the nonfiction voices represented in this practice. Each profile links to the author’s own page; correspondence opens privately in your mail app.
A widely read voice in faith-based nonfiction, writing on resilience, relationships and personal growth for a devoted international readership.
A memoirist whose work examines modern marriage, identity and honesty in contemporary family life, with wide editorial and media attention.
A bestselling author, speaker and podcast host writing at the intersection of humour, faith and honest reflection on everyday life.
A more intentional way forward
The goal isn’t to announce your book. It is to give the right person a reason to pay attention.
Good marketing begins with relevance. The work is to find the right audience, understand what matters to them, and build a credible path between their needs and your book.
Let’s talk about your bookQuestions
Good questions lead to better strategy.
Start with what authors ask most often. If yours isn’t here, send it over — a straight answer costs nothing.
Ask your questionWhat types of authors do you work with?
The focus is nonfiction: business, leadership, personal development, health, wellness, memoir, education, finance, science, technology, current affairs, professional development and related categories.
Do you work with traditionally published authors?
Yes. Strategy can be developed for traditionally published authors as well as those pursuing an independent or hybrid publishing path.
Do I need to have published my book already?
No. Support can begin during concept development, writing, manuscript completion, pre-launch or after publication. The right strategy depends on the stage and the goal.
Is every campaign customised?
Yes. The campaign is built around your book, audience, platform, category and goals rather than a standardised marketing package.
Do you guarantee book sales?
No responsible marketing professional can guarantee a specific number of sales. The purpose is to identify qualified opportunities, create relevant connections and build a strategic path toward greater visibility and growth.
How does communication work?
Mostly by email, so recommendations, decisions, deliverables and campaign progress stay organised and easy to reference.
The next move
One book. One clear audience. One smarter plan.
Start a conversation
Is your book ready for a real strategy?
Tell me about the book, where you are in the publishing journey and what you want to accomplish. Every enquiry is read and answered personally.